![]() ![]() Seven franchisee deals totaling 37 Vicious Biscuit units are underway, meaning the brand should hit 75 locations over the next five years. Five years later, the duo is working toward opening the doors of its sixth and seventh units, which boast average unit volumes of $2.5 million for its prototype locations.įranchising is also on the company's to-do list, which is why it recently hooked up with franchise brand accelerator, Pivotal Growth Partners. ![]() Brunch is getting a little wilder thanks to Vicious Biscuit's fast casual spin on all things breakfast.Ĭreated in 2018 by former McAlister's franchisee and founder of Bottles Beverage Superstore George McLaughlin and Chef Michael Greeley, Vicious Biscuit opened its first location in Mount Pleasant, South Carolina, introducing a menu full of tongue-in-cheek offerings, including The Fat Boy, The Flame Thrower, Sweet Puppies and Fried Green 'Maters.
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